E-cigarettes could now be prescribed by doctors as a way of giving up smoking, after regulators granted one such product a drug licence for the first time. This marks a significant point in the growing popularity of vaping, which has created a global market for e-cigarettes now worth over US$6 billion. Yet the technology remains highly controversial.
Proponents of e-cigarettes argue that they have helped increase the rate at which people are quitting smoking. But sceptics fear that vaping might make smoking a more socially acceptable habit again, that it could become popular among children who may then move on to conventional cigarettes.
We conducted an online survey of 2,406 people in the US and found that 37 per cent of smokers who use ecigs view them primarily as a complementary product to traditional cigarettes, rather than a substitute. We also found that while 55 per cent of “substituters” were trying to quit, only 40% of “complementers” were.
The survey means that more than half of the smokers still hold that the electronic cigarettes can substitute the traditional tobacco as a good way to quit smoking no matter how the regulators arouse the side effects of this product. If the public is focused on the success stories of those who have used e-cigarettes and ceased smoking, they will understand the reason why increasing number of adults are going for vaping.